AI operating system for marketing
Marketing runs better on Pencil AI
See how Pencil AI plans, generates and ships performance creative across every major ad platform from one operating system.
Proven across global brands
Reduction in creative production costs
ROAS improvement measured on ad campaigns
Markets scaled at the same time
The platform
Everything marketing needs to run on AI
One platform for every model, every governance rule and every market you ship to.
Best Models
OpenAI, Google, Adobe, Runway and Bria orchestrated through one interface, so every asset uses the right model.
Enterprise Governance
SOC 2 Type II, a no-train data policy, full IP indemnification and role-based access included by default.
One Platform, Zero Lock-In
Run every workflow on one platform and swap models as new ones launch, without rebuilding your pipeline.
Workflow Automation
Turn campaign briefs into production pipelines that generate, review and deliver creative automatically.
Brand Consistency at Scale
Brand-safe guardrails and shared guidelines keep every asset on-message across markets and formats.
Media Performance Analytics
See which creative drives results and feed performance data back into the next round of generation.
How it works
From brief to multi-market creative in three steps
Brief a campaign
Describe your goal, audience and brand rules once. Pencil AI turns the brief into structured creative directions.
Orchestrate models
The platform routes each asset to the best model — image, video, copy or localisation — under one governance layer.
Ship multi-market creative
Generate, review and distribute localised variations across every platform in hours, not weeks.
See it in action
Creative that ships in hours, not weeks
Use cases
Built for the way marketing teams work
Performance social ads
Produce endless variations of video and static ads for Meta, TikTok and Google that stay on-brand.
E-commerce
Turn product feeds into shoppable creative with the right formats, prices and localisation baked in.
Global-to-local
Adapt one campaign into dozens of markets with local language, culture and compliance built in.
Personalisation
Tailor creative by audience segment, message and channel so every impression feels relevant.
Case studies
Trusted by global marketing teams
Experian scales PMax creative
"Pencil's orchestration layer let us produce always-on AI creative at speed without dropping brand consistency."
Diageo ships seasonal content
"One briefing, dozens of localised seasonal assets — we cut production cost and kept every adaption on-model."
L'Oréal tests AI product photography
"We validated on-model product shots across every shade and texture before committing budget."
Pencil AI vs the alternatives
| Capability | Pencil AI | AdCreative | Creatify | Jasper |
|---|---|---|---|---|
| Best-in-class model orchestration | ✓ Yes | — | — | — |
| Enterprise governance & compliance | ✓ Yes | Limited | Limited | Limited |
| Brand-safe guardrails | ✓ Yes | Partial | Partial | Basic |
| Built-in performance analytics | ✓ Yes | — | — | Basic |
Pencil AI is the only platform that aggregates every major AI model under one governance layer, so teams can pick the best model per asset without switching tools.
Frequently asked questions
What is Pencil AI?
Pencil AI is an AI operating system for marketing teams. It aggregates leading image and video models into one platform with enterprise governance, workflow automation and performance analytics.
Which AI models does Pencil AI use?
Teams can route work across OpenAI, Google, Adobe, Runway and Bria, and adopt new models as they launch without changing their pipeline.
Is Pencil AI secure enough for enterprise?
Yes. It ships with SOC 2 Type II, a no-train data policy, full IP indemnification and role-based access controls.
Does Pencil AI replace a creative team?
No. It removes repetitive production work so creative teams can spend more time on strategy and high-impact ideas.
Can Pencil AI keep my brand consistent?
Brand guardrails, approved references and shared guidelines are enforced automatically across every asset and market.
How fast can I ship campaigns?
Teams that used to wait weeks for multi-market creative now brief once and ship localised variations in hours.